Life is hard enough. Your products shouldn't be.
I've been designing digital products for nearly a decade, and if there's one thing I've learned, it's this: Everyone wants the perfect user experience, the massive growth numbers, the shiny AAA accessibility badge — but not everyone wants to do the unglamorous work to get there.
That's where I come in: I live for the unglamorous. I dig into the messy stuff, the user research, the 11th-hour pivots, the “why does this flow make zero sense” moments — and I turn them into products people actually want to use.
I've led projects in scrappy startups, scaling companies with funding secured, and large corporations, always with the same mindset: balance business goals with real human needs. Yes, the company needs to make money, but if you're not building with empathy, curiosity, and a willingness to challenge the obvious...What's the point?
