Daily Life is dedicated to discovering inspiration in ordinary life and delivering it straight to the reader, every single day.
The Problem
The quest for personal wellness and bettering oneself has been around for thousands of years. We all want to do better, and we all want to be the best versions of ourselves. Numerous studies have shown that how you fuel your body has a direct effect on your wellbeing, whether it's the food you consume, meditation and conscious breathing, exercising, gratitude, etc: You will only get out what you put in. The mission of Daily Life is to help the user create and spread positive energy in their daily life, with the understanding that that energy will expand and strengthen until it envelops the globe.
The Solution
Conceptualize and define a brand bringing together personal wellness articles, exercises, recipes, content and products for the purpose of helping people discover and learn more about their unique Mind, Body and Soul.
The Responsibilities
- Branding & Identity
- Logo Design
- Prototyping
- Web Design
- Graphic Design
- Typography
The Logo
With input from Marketing, Content and Design, we decided that the brandmark that would best suit Daily Life would be The Lotus Flower. The Lotus puts its roots down in the dark mud at the bottom of a pond, yet reaches up into vibrant blossoms that float atop the water's surface. A symbol traditionally used in Buddhism, the Lotus' symbolism applies to us all: We each have the power to rise from the depths of darkness into the light of love, self-discovery, and happiness.
The site and its structure was based off of what we called "The Holistic Triangle & The 3 Pillars of Wellness". Humans are made up a Mind, a Body and a Soul. It is essential for all three components to be healthy and strong, so it was made into a triangle, one of the most structurally sound shapes in the universe. Without one component, the others fail, break or stretch too far.
The Guidelines
Finally, everything was packaged together in a comprehensive Brand Identity and Guidelines document that could be used to onboard new employees, freelancers or any other stakeholders that need to know anything about the brand. This included proper logo usage and colors to avoid, as well as Customer Avatars and the Intentions, Promises, Passion and Value Props that set ourselves apart from other wellness brands.
